FUTURE

AUTOMOTIVE

Built in Cape Town · Deployed anywhere

TruLens Tru3D TruInspect TruFlow TruSync TruChat TruShowroom TruLive TruReceptionist

Live platform · powering Tru-Cars right now

The operating system
for the modern
independent dealer.

Capture, DMS, condition-proof and 24/7 AI — one stack, any market. Built in Cape Town. Deployed anywhere.

Book a walkthrough → See it live on Tru-Cars ↗

Tru3D · orbit demo LIVE

Real car. Real dealership. Right now.

This isn't a mockup. Every vehicle on Tru-Cars is captured, condition-proofed and served by TruSaas.

Open the live orbit ↗

↑ Proof is the product

● CAPE TOWN · TRU-CARS ONLINE · DMS UPTIME 99.97% · HOSTED IN EU-WEST · GDPR & POPIA-ALIGNED · DEPLOYED ANYWHERE

A real dealership runs on this →

Tru-Cars demo ↗ Live DMS ↗ Live TruLens ↗

Live dealerships

Modules shipping

DMS uptime

To go live

CHAPTER 01

Ten modules. One stack. Zero silos.

The stack

Nine modules. Three layers. One dealership humming.

Each module solves a real dealer problem, but the compounding value shows up when they run together — capture feeds condition, condition feeds the DMS, the DMS feeds the showroom, the showroom feeds the AI. Buy one. Bolt on the rest when you're ready.

LAYER 01 Capture & Condition

CaptureLIVE

TruLens

Photograph any vehicle in 90 seconds — guided capture, auto-cropped, dealer-branded, ready for the web before the customer's out the door.

Mobile-first, any phone
Feeds Tru3D + TruInspect + Showroom
Works offline, syncs later

See it live ↗How it fits →

ConditionLIVE

Tru3D

Full 360° orbit of every vehicle on the lot. Buyers pinch, spin, zoom — the same trust they'd get walking around the car in person.

Auto-generated from TruLens shots
Embeds anywhere — VDP, ads, WhatsApp
Loads in under 2s on 4G

See it live ↗How it fits →

ConditionLIVE

TruInspect

Virtual inspection report a buyer actually trusts — panel-by-panel, tyre depth, service history, all signed off before it hits the ad.

Basic (manual) & AI (auto-graded) tiers
PDF export, buyer-shareable link
Doubles as trade-in appraisal

See it live ↗How it fits →

LAYER 02 Operations · DMS

DMSLIVE

TruFlow Lite

Inventory, leads and deal-jackets in one place. Built for the 20-to-80-unit lot that outgrew spreadsheets but doesn't want an enterprise DMS.

Setup in a day, not a quarter
Any device, any browser
Upgrade path to Premium, no migration

See it live ↗How it fits →

DMSLIVE

TruFlow Premium

The full DMS: F&I workflows, multi-branch, reporting, roles & permissions, audit trail. Everything the 80+ unit dealer needs to scale without hiring ops.

Multi-branch, multi-brand
Deep reporting + audit trail
Connects to your local F&I partners

See it live ↗How it fits →

OpsLIVE

TruSync

One stock file, everywhere. Push inventory to your website, marketplaces and social channels in real time — no double-entry, no stale ads.

Real-time inventory feed
Marketplace-ready exports
Auto price / status updates

See it live ↗How it fits →

LAYER 03 Experience & AI

WebLIVE

TruShowroom

The dealer-branded website that turns your inventory into an actual store — VDPs that convert, finance calculator, WhatsApp on every card.

Your brand, your domain
SEO & Core Web Vitals tuned
Ships in 5 working days

See it live ↗How it fits →

AILIVE

TruChat

A stock-aware AI that qualifies leads at 2am, books test-drives, and hands off the hot ones to your team on WhatsApp. Trained on your inventory, priced per lot.

Answers from live stock
Books straight into TruFlow
Hand-off with full transcript

See it live ↗How it fits →

AI · VoiceSHIPPING Q4

TruReceptionist

The voice AI that picks up your showroom phone when nobody can. Books appointments, answers stock questions, texts the customer a link.

Any language, any accent
Live handoff to a human
Full call log in TruFlow

Preview →How it fits →

MoneyLIVE

TruAfford

The finance calculator that lives on every vehicle page. Buyer drops a deposit, picks a term, sees a monthly they can actually afford — before they message you.

Locale-aware currency & rates
Feeds the lead straight into TruFlow
Skinnable to your F&I partners

See it live ↗How it fits →

Live commerceBETA

TruLive

Livestream the lot. A salesperson with a phone becomes a showroom for anyone watching, anywhere — with the Buy / Reserve / WhatsApp buttons wired directly into the DMS.

One-tap stream from any phone
Reserve & deposit live on-stream
Replay auto-published to VDP

Join the beta →How it fits →

CHAPTER 02

Don't take our word. Scroll the platform. Watch it move.

Watch the platform work

Scroll through a real day on the floor.

No sales-deck screenshots. This is the actual UI, responding to actual dealer moves — the DMS filling, an AI chat closing a lead, a buyer sizing up finance before they message you.

01 / TRUFLOW · DMS

Your floor, one screen. Stock, leads, deals — moving in real time.

Every unit, every lead, every conversation lives in one place. Sales people don't switch tabs. Managers don't chase spreadsheets. You see the day happen while it happens.

Live UI · scroll to advance

premium.tru-saas.com / dashboard

TRUFLOW PREMIUM

Overview All Vehicles Lead CRM Tasks Finance & Recon Stock media Team & Users

Dashboard · Marc van der Merwe (Owner)

+ NEW INVENTORY

Active floor stock

42 Ready

Unresolved CRM leads

18 +5

Units sold · cycle

11 +3

2023 Ford Ranger · Diesel · Auto

R 685,000

FLOOR

2023 Toyota Hilux · Diesel · Auto

R 612,000

FLOOR

2022 Volkswagen Golf · Petrol · Auto

R 485,000

RECON

2026 sS DDAS · Petrol · Auto

R 24,995

SOLD

One-Tap End of Day Summary

EOD

READY

02 / TRUCHAT · AI

The 2am salesperson who never misses a lead.

Stock-aware, WhatsApp-native, hands hot leads to a human with the full transcript. It doesn't answer generic questions — it answers your inventory.

Live conversation · scroll to advance

TruChat · Your Car Guy

ONLINE · 24/7

Hi, is the white Amarok still available?

Yes — 2022 Amarok 3.0 V6, 42,000 km, one owner. R 619,000.→ View 360° & report

Can I get finance on R 90k deposit, 60 months?

On R 619k with R 90k deposit over 60 months, estimate is R 12,480/mo. Prime + 2%. Want me to send it to F&I?

Yes please. Can I test drive Saturday 10am?

Booked. Handing you to Paul now — he'll confirm shortly. 👋✓ Booked in TruFlow

03 / TRUAFFORD · MONEY

Buyers work out affordability before they message you.

Lives on every vehicle page. Deposit, term, balloon — slide, see the monthly, decide. Every calculation drops a qualified lead straight into TruFlow.

Live calculator · scroll to advance

AFFORDABILITY

2022 Amarok · R 619,000

DepositR 60,000

Term48 mo

Balloon0%

Estimated monthly

R14,120/mo

Prime + 2% · 60-day price hold · lead sent to floor

CHAPTER 03

No enterprise migration theatre. Ten working days.

How you go live

Three steps. Two weeks. Zero drama.

We don't do year-long migrations. Pick the modules you need, we skin them to your brand, we ship. If we can't get you live in ten working days, we don't send an invoice.

STEP 01 / SCOPE

30-minute call

You walk us through your current setup — stock, staff, pain points. We tell you which modules move the needle first and which can wait.

Day 1

STEP 02 / SKIN

Your brand, our stack

Logo, colours, domain, F&I partners plugged in. You approve staging on a real URL, on your inventory, on your phone.

Days 2–7

STEP 03 / SHIP

Live on Monday

DNS cutover, team walkthrough, WhatsApp support in the shared channel. First lead comes through the same day, most of the time.

Day 10

CHAPTER 04

Real dealers. Real deployments. Real stock moving.

Case studies

Real dealers. Real deployments. Real stock moving.

Three independent dealers, three different setups, one platform underneath. The pattern repeats anywhere buyers scroll before they show up.

Southern Cape · ZA

Cars at Caledon

Rural specialist · 40–60 units

Country dealer competing with city listings. TruShowroom + TruFlow Lite gave them a store buyers could scroll from Cape Town — first month, three buyers drove out to fetch cars they'd only seen in Tru3D.

TruShowroomTruFlow LiteTruChat

Open live site →

Highveld · ZA

MKR Auto Sales

Premium selection · 80+ units

Small team, ambitious inventory. TruFlow Premium runs the whole floor, TruSync pushes to every marketplace, TruChat qualifies overnight leads before the sales manager's coffee.

TruFlow PremiumTruSyncTruChatTru3D

Open live site →

Metro · ZA

Your Car Guy

Chatbot-first dealer · 30 units

Owner-operator who lives on WhatsApp. TruShowroom + TruChat + analytics — buyers land, chat, book, done. Almost every deal starts in the AI thread before a human touches it.

TruShowroomTruChatAnalytics

Open live site →

PdB

Founder

Built by an operator who spent a decade selling into dealers — then got tired of watching them get sold half-finished software at enterprise prices.

Paul de Beer runs TruSaas from Cape Town. Every module started as a real request from a real dealer on the floor. If it didn't move stock or save hours, it didn't ship.

See it running on a real dealership, then decide.

A 25-minute walkthrough on the same stack that runs Tru-Cars — with your currency, your integrations, your stock plugged in.

Book a walkthrough on WhatsApp →

TruChat · TruSaas Assistant Online · usually replies in seconds

Hi — I'm TruChat, the AI that runs on our own platform. Ask me anything about TruSaas or pick a shortcut below.

Book a walkthrough